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Research papers

Diversification

Created in 1886 - a small plant for the production of dyestuffs, located in Basle - SANDOZ is today well known throughout the world for its dyestuffs, pharmaceuticals, agrochemicals, dietetic and hospital supply products, thanks to its considerable...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Author: R. Biard
June 1, 1973
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Citation

Biard, R. (1973a, June 01). Diversification. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/diversification


Research reports

Amcel paired-comparison test and group discussion

The Research and Development Division has carried outa pilot exercise to assess the effects on productacceptability of long-term testing of a productcontaining 25% 1324 (AMCEL).This report presents the findings of a Market ResearchDepartment...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 28, 1973
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Citation

, C. (1973a, April 28). Amcel paired-comparison test and group discussion. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/amcel-paired-comparison-test-and-group-discussion


Research papers

Generating new product ideas

This paper attempts to review the contribution which market research can (and even occasionally does!) make to the initial, inventive, stage of new product development. In order to do this, research has been set into the context of all sources for...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Colin Greenhalgh
Company: KANTAR TNS Malaysia
August 1, 1971
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Citation

Greenhalgh, C. (1971a, August 01). Generating new product ideas . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/generating-new-product-ideas-


Research papers

The marketing management of research and development

There are many difficulties to be overcome when the attempt is made to introduce market research techniques into R&D. It is not only the resistance of technically minded scientists and managements, but the subject matter itself is full of pitfalls....

Catalogue: ESOMAR Congress 1966
Author: Max K. Adler
September 1, 1966
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Citation

Adler, M. K. (1966a, September 01). The marketing management of research and development. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-marketing-management-of-research-and-development